Aah … that must be Rajah

Rajah is an iconic curry powder brand, known for its flavour. This is signified by the brand’s equally iconic nose tap – a nod to the unmistakeable aroma. But Rajah needed to refresh its image and embrace modern eating habits, while showing people that it was made from a premium blend of spices. So we embraced a growing street food culture and the idea that the distinctive smell was enough to help you find the best curry.