Axe Cheesegirls

To demonstrate how Axe (Lynx) deodorant could help give guys that “what-what” (vernacular for indescribable magic), The Cheesegirls was born. What started as a radio campaign took on a life of its own, launching a real all-girl band that took their inspiration from Destiny’s Child. They created a song for airplay that told Kasi guys they’d never be good enough. Axe would make sure that wasn’t true of course …